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One of the trace minerals deficient in the modern Western diet is selenium, so I supplement my daily diet with a selenium tablet. I am always searching for products that might provide supplements in a more efficient manner, that is, will provide those supplements in a manner that closely resembles food. And so, based on the information that I could glean from the product label, I purchased the Megafood Dailyfoods E & Selenium product. I was a little hesitant about the purchase, because the product label was confusing, but I was on convinced by sale price of 30% off.
I may have found a good product, but I can't be certain. I can only guess that either the marketing people at Megafood are totally incompetent, or they are trying to deliberately confuse the average consumer. Does the graph below mean anything to any person who does not have the three letters “p,” “h,” and “d” after their name? This is found in Megafood's sales literature on their web site and it is supposed to document why the Megafood selenium is better than your other selenium products on the market. They call the graph a “Nutrient Peptide Chromatogram.”
 So I guess that I am supposed to be impressed with the graph, and since it is nicely prepared and has lots of cool colors and has a name that I do not understand, then I should just accept the fact that the Megafood product is superior. Guess again, Megafood. That kind of presentation does not influence me when medical doctors do it, so I certainly am not going to glibly accept it from you.
As I sat in the comfort of my home trying to make better sense of the product label, it finally dawned on me what was confusing about the label. There are no less than six different trademarks on the bottle. Memo to Megafood: When an average guy like myself reads the phrase “FoodState® nutrients have the inherent benefits of Protein Chaperones®,” he sees “Marketing Crap® nutrients have the inherent benefits of Marketing Crap®.” Megafood needs to stop worrying about legally protecting every goofy little word associated with their product and just simply explain to us average joes, in every day language, why their product is superior.
I am not sure whether the Megafood product is superior to others on the market or not. I suspect that is is. But the normal retail price of the Megafood product is considerably higher than that of competing products that I have purchased. If I am to purchase this product in the future, Megafood needs to convince me that the higher price is justified. I am sending them an e-mail asking them to give me a simple explanation as to why their product is good. If I hear from them, I will publish the response here.
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